On Hunt - campaign

The "On Hunt" is a fun and interactive event that acts like a puzzle, inviting Gen Z to find and collect 5 different posters that reveal a final image. Completing the image will unlock rewards. The posters will be spread around cities on accessible poster boards.
The series of posters showcases the key features of On's apparel. Abstract and graphic elements represent the technology hidden in DryTech™ ThermaTech™, and Cyclon™, highlighting how they enhance the user's experience without hindrance.