On Hunt - campaign
The brief
[ Create an activated campaign for Generation Z highlighting On's technology and its mantra “Feel Nothing. To Feel Everything” ]
My concept
A city-wide ‘treasure hunt’ where the player has to find and scan numerous billboards spread throughout the city using an app to unlock rewards. Each poster celebrates the different technologies used in On’s sportswear that enhances the athlete's experience.
The 5 technologies
[ in order of appearance ]
Recycled and Recyclable
Lightweight
Insulating, express drying
Sweat-wicking
Breathability
The app
The app allows you to collect the pieces and see where the posters are hidden.
Social media
Posts to promote the event
